Money can be a deal breaker. Many homeowners want a new fence, but they put it off because of the cost. They might need it for safety, pets, or privacy, but when they see the price tag, they hit pause. That’s where financing can help.
But should you offer it?
Let’s walk through it. We’ll break down the pros, the risks, how it works, and what other contractors are doing. If you’re a fence contractor thinking about adding financing, this is for you.
Why Financing Even Matters
Most fences cost a few thousand dollars. Some go over $10,000 depending on the size, materials, and location. That’s a big chunk of money for most families.
Offering payment plans could help your customers say yes. Instead of one big bill, they get smaller monthly payments.
It makes the project feel doable.
You don’t have to become a bank. There are companies that handle financing for you. More on that later.
What Customers Want
People expect options. When they shop for cars, appliances, even mattresses, they’re used to seeing monthly payment plans.
If you don’t offer financing, they might go with a contractor who does.
Not every homeowner will use it, but some will. And those who do may buy more or choose better materials.
Pros of Offering Financing
Here are a few upsides to think about:
- More sales: People who couldn’t afford it upfront may now say yes.
- Bigger projects: Customers may upgrade their fence if they don’t have to pay all at once.
- Faster deals: Less back and forth when money isn’t a roadblock.
- You get paid: Most financing companies pay you in full upfront.
It can also make you look more professional. It shows you care about the customer’s budget.
Cons to Consider
It’s not all smooth sailing. Here are a few things to keep in mind:
- There are fees: Some finance companies take a cut.
- You’ll need to explain it: Customers may ask questions you’ll need to answer.
- Risk of bad fit: Some customers may get in over their head. That could come back on you.
You’ll want to work with a financing company that’s clear and fair.
How Financing Usually Works
You don’t give the loan yourself. You partner with a third party company.
Here’s a simple breakdown:
- You sign up with a financing provider.
- During a sales call or estimate, you offer financing.
- The customer applies through the finance company.
- If approved, the company pays you.
- The customer makes monthly payments to the finance company.
You can even offer different plans: same as cash, low interest, or longer terms. What you offer depends on the provider.
Good Finance Companies for Contractors
Some common names include:
| Company Name | Known For |
|---|---|
| GreenSky | Easy online application |
| Wisetack | Simple options, low hassle |
| Hearth | Pre qualification tools |
| Enhancify | Wide range of lender partners |
Each one has pros and cons. Fees, approval rates, and terms all vary. Talk to a few and see what fits.
Real Talk: What Other Contractors Are Saying
Some fence companies have seen real growth by adding financing. They say it helps close more deals, especially in slower months.
Others have said it added extra work. You might need to train your team or explain things clearly in your quote.
But most agree it at least deserves a look. The market is shifting. People want options.
Things to Ask Before You Offer It
- Who handles the paperwork?
- How fast do I get paid?
- What are the fees?
- Can I set limits or offer it only on jobs over a certain amount?
- Do they check credit?
Make sure you know what you’re signing up for.
How to Talk About It in Sales Calls
Don’t lead with it. Focus on the project first. Once you give the quote, then mention financing.
Try something like:
“If the total feels like a lot all at once, we do have some monthly payment options. It’s through a third party provider, and there’s no impact on your credit to check.”
Keep it low pressure. Make it a tool, not a pitch.
Marketing Financing on Your Website
If you offer it, don’t hide it. Put it on your site. Add it to your estimate form. Mention it in your emails.
A few tips:
- Use plain words. Avoid terms like “loan” if you can.
- Say “monthly payments available” or “ask us about payment plans.”
- Include it in your FAQ section.
- Add trust badges or logos if the finance company provides them.
You can even run Facebook ads that say, “Get your new fence now, pay later.”
Will It Work for Small Contractors?
Yes. You don’t need a huge team to offer financing. Many providers let you sign up as a solo contractor.
You may not need to offer it on every job. You can set a minimum price or just use it on bigger quotes.
It gives you one more tool in your belt.
What About Legal Stuff?
When in doubt, talk to an accountant or lawyer. Most of the time, the finance company handles the legal side. But you should still read the fine print.
Make sure you don’t promise anything the finance company doesn’t deliver.
What If You Don’t Want to Offer It?
That’s fine too. Financing isn’t right for everyone. Maybe you like to keep things simple. Maybe your customers usually pay in full.
But at least now you’re making that call based on facts.
If you change your mind later, it’s easy to start.
Final Thoughts
Offering financing won’t fix bad sales. But it can help good sales happen faster.
It’s not a must. But it could help you stand out, especially if your local competitors don’t offer it yet.
You already build fences. This is just one more way to help people get what they need.
And if you want help with your website, ads, or SEO, that’s what we do at FenceWebs. We only work with fence contractors. We’ve been at it for five years. No fluff, just work that brings in real leads.
If you have questions, send us a message. We’re easy to reach.
