If you own a fence company, your website isn’t just for show. It’s one of your hardest working tools. It helps people find you, learn what you do, and decide if they want to work with you. But there’s one thing many contractors miss: speed.
A slow website can cost you jobs. A fast one can help you win more. In this post, we’ll explain why.
Why Speed Matters for Fence Companies
Think about the last time you clicked a link and the page took forever to load. Did you wait? Probably not.
Your potential customers are no different. They want things quick. If your site lags, they might leave before they even see what you offer.
Google says most people bounce if a page takes more than 3 seconds to load.
For fence companies, that bounce means lost leads. Someone looking to install a fence won’t wait around. They’ll click the next company in line.
First Impressions Happen Fast
Your website is often the first thing people see. If it loads fast, you look professional. If it drags, you look out of date.
People make snap judgments. If your site feels slow or clunky, they might think your work is the same.
That may not be fair. But that’s how it works.
How Speed Affects SEO
Search engines want to show people the best sites. And speed is part of that.
Google uses page speed as a ranking factor. A faster site can help you show up higher in search results.
And that means more people will see your site. More people = more chances to get leads.
Slow sites can also hurt your local SEO. If you want to show up in your town or city when someone types “fence company near me,” your speed matters.
It Impacts Google Ads Too
Running Google Ads? Then you really need a fast site.
Google gives your ads a quality score. Speed is part of that. A better score means cheaper ads and better spots.
If your site loads slow, your ads cost more and may not show up as often.
So, you’re paying more and getting less.
What Slows a Website Down?
Lots of things can hurt your speed. Here are some common ones:
- Big image files
- Too many plugins
- Poor hosting
- Old code
- Not using browser caching
- Not having a mobile friendly setup
Some of these sound technical. But fixing them isn’t always hard.
Let’s break a few down.
Big Images
Photos of your work are great. But if the files are too large, they take longer to load.
You can resize or compress them. There are tools for that. Most people won’t notice a small drop in quality, but they will notice speed.
Bad Hosting
Cheap hosting can slow everything down. It might save you money upfront, but it can cost you jobs.
Choose a hosting company that’s known for speed and uptime. Even better if they offer servers near your customers.
Not Mobile Friendly
Most people browse on phones. If your site doesn’t load fast on mobile, you’re in trouble.
Google checks mobile speed when ranking your site. Plus, mobile users are quick to give up.
How Fast Should Your Site Be?
Aim for 3 seconds or less.
Under 2 seconds is even better.
Here’s a quick chart:
| Load Time | Bounce Rate Impact |
|---|---|
| Under 2 sec | Low |
| 3-4 sec | Moderate |
| 5+ sec | High |
Even a one second delay can drop conversions by over 10%.
That means fewer people call, email, or fill out your contact form.
Tools to Check Your Site Speed
You don’t have to guess. Use free tools like:
These tools tell you how fast your site loads and what’s slowing it down.
How FenceWebs Helps
At FenceWebs, we build fast sites for fence companies. It’s all we do. We make sure your site loads fast on phones, desktops, and anything in between.
We also set up your hosting, compress your images, and clean up your code. We take care of the tech so you can focus on your jobs.
And if you already have a site? We can run a speed check and tune it up.
Speed Helps All Your Marketing
A fast site helps everything else work better:
- SEO gets a boost
- Google Ads cost less
- Facebook ads convert more
- Customers trust you more
You get more from every dollar you spend.
Small Fixes, Big Impact
You don’t always need a full rebuild. Sometimes, small changes make a big difference.
Try these:
- Resize images
- Switch to better hosting
- Cut down on plugins
- Use a caching plugin
If you’re not sure where to start, ask someone who knows websites.
Final Thoughts
You wouldn’t build a fence with weak posts. Don’t build a slow site either.
Speed matters. It brings in leads, makes you look sharp, and helps you grow.
And if you need help, FenceWebs is here.
We know fences. And we know how to help your fence company get found online.
