Running a fence company is tough. You’re busy installing fences, managing crews, and keeping customers happy. But to grow your business, you need new clients—and Google Ads can help.
Google Ads is a powerful tool to get your fence company noticed online. It puts your business in front of people searching for fencing services. This guide will walk you through the basics of Google Ads, why it matters for fence contractors, and how to get started.
What Are Google Ads?
Google Ads is an online advertising platform. It lets you create ads that show up when people search for terms like “fence installation near me.” You only pay when someone clicks your ad.
These ads appear at the top of Google’s search results. They’re marked as “Sponsored” but look like regular search results. For fence contractors, this means more visibility for potential customers.
Why Google Ads Matter for Fence Contractors
Your customers are searching online for fencing services. Google Ads helps you reach them at the right moment. Here’s why it’s a game-changer for your business.
Reach Local Customers
Most fence jobs are local. Google Ads lets you target people in your service area. This means your ads reach homeowners and businesses nearby who need your services.
Get Fast Results
Unlike SEO, which takes months, Google Ads works quickly. You can start getting leads within days. For a busy fence contractor, this speed is a big win.
Control Your Budget
You set how much you want to spend. Whether it’s $100 or $1,000 a month, Google Ads fits your budget. You can adjust or pause your ads anytime.
Beat the Competition
Other fence companies are using Google Ads. If you’re not, you’re missing out on customers. Ads help you stay ahead in a competitive market.
How Google Ads Works for Fence Companies
Google Ads runs on a pay-per-click (PPC) model. You create an ad, choose keywords, and set a budget. When someone searches for your keywords, your ad might appear.
For example, if someone searches “wood fence installation,” your ad could show up. If they click, you pay a small fee. If they don’t, you pay nothing.
The goal is to turn clicks into leads—phone calls, form submissions, or emails. With the right setup, these leads become paying customers.
Getting Started with Google Ads
Starting Google Ads might sound tricky, but it’s manageable. Follow these steps to set up your first campaign. You don’t need to be a tech expert—just follow along.
Step 1: Set Up Your Google Ads Account
Go to ads.google.com and sign up. Use your business email and follow the prompts. It takes about 10 minutes to create an account.
You’ll need a credit card to pay for clicks. Google guides you through the setup process, so don’t worry if you’re new.
Step 2: Choose Your Campaign Type
For fence contractors, “Search” campaigns work best. These ads appear on Google’s search results page. They’re perfect for targeting people looking for fencing services.
Avoid “Display” or “Video” campaigns for now. They’re less effective for local businesses like yours.
Step 3: Pick the Right Keywords
Keywords are the words or phrases people type into Google. For fence companies, focus on terms like:
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Fence installation near me
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Wood fence contractor
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Vinyl fence repair
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Local fence company
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Fence replacement cost
Choose 10-15 keywords to start. Make sure they’re specific to your services and location.
Step 4: Write a Compelling Ad
Your ad needs to grab attention. Keep it simple and clear. Include your business name, services, and a call to action.
For example: “FenceWebs Fencing – Expert Wood & Vinyl Fence Installation. Call Now for a Free Quote!”
Highlight what makes you unique, like free estimates or fast service.
Step 5: Set Your Budget
Decide how much you want to spend daily. A good starting point is $10-$20 per day. This keeps costs low while you test what works.
You can increase your budget later. Monitor your results to see if you’re getting leads.
Step 6: Target Your Local Area
Google Ads lets you choose where your ads show. Set your target to your service area, like a 20-mile radius around your city.
This ensures only local customers see your ads. It saves money and improves results.
Step 7: Launch and Track Your Campaign
Once your ad is ready, hit “Publish.” Google will review it (usually within 24 hours). After approval, your ads start running.
Check your campaign weekly. Look at clicks, costs, and leads to see what’s working.
Tips for Creating Effective Google Ads
A great ad gets clicks and converts leads. Here are some tips to make your Google Ads stand out.
Use Strong Call-to-Actions
Tell people what to do next. Phrases like “Call Now,” “Get a Free Quote,” or “Book Today” encourage action. Make it easy for customers to contact you.
Highlight Your Unique Selling Points
What makes your fence company special? Maybe it’s your 5-star reviews, fast service, or affordable prices. Mention these in your ad.
Include Local Keywords
People search for local services. Use keywords like “fence contractor in [Your City]” to attract nearby customers. This boosts your ad’s relevance.
Test Multiple Ads
Create 2-3 versions of your ad. Test different headlines or offers. Google will show the best-performing one over time.
Use Ad Extensions
Ad extensions add extra info to your ads, like your phone number or website links. They make your ad bigger and more clickable. Best of all, they’re free.
Common Google Ads Mistakes to Avoid
Google Ads is powerful, but mistakes can waste your budget. Here are pitfalls to watch out for.
Choosing Broad Keywords
Broad keywords like “fence” attract irrelevant clicks. Use specific phrases like “chain link fence installation.” This targets serious customers.
Ignoring Negative Keywords
Negative keywords stop your ad from showing for unrelated searches. For example, add “DIY” as a negative keyword to avoid clicks from people who want to build their own fences.
Not Tracking Conversions
Track actions like phone calls or form submissions. Without tracking, you won’t know if your ads are working. Google Ads has free tools to set this up.
Setting and Forgetting
Don’t launch your campaign and ignore it. Check it regularly to tweak keywords, budgets, or ads. Small changes can make a big difference.
Track Clicks and Costs
Google Ads shows you how many clicks your ads get and how much you spend. Aim for a cost-per-click (CPC) of $1-$5, depending on your area.
Monitor Leads
Count how many calls, emails, or form submissions come from your ads. One good lead can pay for a month of advertising.
Check Return on Investment (ROI)
If you spend $500 and land a $5,000 fencing job, that’s a great ROI. Compare your ad costs to the revenue from new jobs.
Use Google Analytics
Link Google Ads to Google Analytics for deeper insights. It shows how visitors interact with your website after clicking your ad.
Why Work with a Marketing Agency Like FenceWebs?
Google Ads can feel overwhelming, especially if you’re new. That’s where a marketing agency like FenceWebs comes in. We’ve helped fence contractors grow for over 5 years.
We handle everything—keyword research, ad creation, budget management, and tracking. Our team knows the fencing industry inside out. We focus on getting you leads, not just clicks.
With services like website design, SEO, and Google Ads, we’re your one-stop shop. Let us take the stress off so you can focus on building fences.
Final Thoughts
Google Ads is a powerful way to grow your fence company. It puts you in front of customers who need your services right now. By starting small, choosing the right keywords, and tracking results, you can see real growth.
Ready to get started? Set up your Google Ads account today or reach out to FenceWebs. We’ll help you create ads that bring in leads and boost your business.
