Running a fence company isn’t easy. You work long hours, manage crews, deal with materials, and try to keep your customers happy. But if your phone’s not ringing, something’s wrong. Leads are the lifeblood of your business. No leads, no jobs.
After working with dozens of fence companies through FenceWebs for over five years, we’ve seen a pattern. Certain mistakes hurt your chances of getting quality leads. Some seem small but do real damage.
Let’s walk through ten things that stop your business from getting more leads, and how to fix them.
1. A Bad Website (Or No Website At All)
Your website is the face of your business online. If it looks old, loads slow, or doesn’t work on phones, people leave. Fast.
Think about how most people search: they type “fence company near me” on their phone. If your site takes forever to load or looks like it was made in 2009, they’re gone.
Quick Fixes:
- Use clear photos of your work
- Make it easy to call or request a quote
- Keep text short and simple
- Make sure it works well on phones
2. No Google Business Profile (Or It’s A Mess)
If someone searches for fence companies, Google shows a map and a list. That’s your Google Business Profile (GBP).
If you don’t have one, or if it has the wrong info, you’re missing leads every day.
Check These:
- Is your phone number correct?
- Do you have your hours listed?
- Are there recent photos?
- Have you picked the right category?
- Do you have reviews?
3. No Reviews, Or Bad Ones
People read reviews. A lot of them. They might not even visit your site if they see bad ratings.
If you don’t ask happy customers to leave reviews, you’re letting your good work go unseen.
How To Get More Reviews:
- Text customers a link after a job
- Ask while the crew is still on site
- Thank them for taking the time
4. Ignoring Local SEO
You can rank high on Google without paying for ads. But it takes work. That’s where Local SEO comes in.
Local SEO helps your business show up when someone nearby searches for your service.
You Need:
- A complete Google profile
- Your business listed on directories (Yelp, BBB, Angi, etc.)
- Local content on your site (mentioning towns you serve)
- Consistent name, address, and phone number across the web
5. Slow Response Times
If someone fills out your form or leaves a message, and you call back two days later, you’ve already lost them.
Leads go to the company that responds first. Simple as that.
What You Can Do:
- Set up automatic texts or emails
- Answer the phone during business hours
- Call back within the hour when possible
6. Bad Photos (Or None)
A picture of a fence taken at sunset with clean lines and fresh stain can sell the job.
A blurry, crooked shot with trash in the yard? Not so much.
People want to see the kind of work you do. Make it easy for them.
Photo Tips:
- Take before and after shots
- Show different styles (wood, vinyl, aluminum)
- Use good lighting
- Keep the job site clean
7. Not Using Facebook Or Google Ads
Word of mouth is great. But if you’re relying only on that, you’re missing out.
Facebook and Google ads let you reach people who are already looking for a fence. Or at least thinking about it.
You don’t have to spend a fortune. Even a small budget can bring results when set up right.
8. No Follow Up
Most people don’t hire the first company they call. They ask around. They think it over.
If you give a quote and then disappear, you’re losing jobs you could win with just one follow up.
Try This:
- Send a text or email 2 days after the quote
- Ask if they have questions
- Offer to tweak the bid if needed
9. Weak SEO On Your Website
Search engines look for certain things. If your website doesn’t have the right words in the right places, it won’t show up.
That means no traffic. And no leads.
What Helps:
- Use town names on your pages
- Write about the types of fences you build
- Use simple titles like “Wood Fence Installation in [Town]”
Don’t overthink it. Write like you talk.
10. Being Too General
Trying to be everything for everyone doesn’t help. Saying “We do fences, decks, siding, plumbing, drywall, tree removal…” doesn’t build trust.
People want a fence company that does fences. Not a jack of all trades.
Stick to what you do best. Make it clear on your site and ads.
Final Thoughts
Running a fence company is hard work. You have to deal with customers, crews, weather, pricing, and more. But if your leads have slowed down, it’s not always the economy or the season.
Sometimes, it’s these simple mistakes.
The good news? You can fix them.
If you want help, FenceWebs is here. We only work with fence contractors, so we know what works. Whether it’s your website, ads, or local rankings, we help you get more jobs without wasting money.
But even if you go it alone, clean up these ten areas and you’ll start seeing better leads.
No fluff. Just better results.
And that means more fences built, more happy customers, and more money in your pocket.
