In today’s digital world, fence contractors can’t afford to ignore Google rankings. Most customers search online before hiring a fencing company. If your business isn’t showing up on Google, you’re losing jobs to competitors.
This blog explains why Google rankings matter for fence contractors. We’ll break down the costs of ignoring them and share simple ways to improve your online presence. Let’s dive in!
Why Google Rankings Are a Big Deal
Google is where your customers start their search. Whether they need a new fence or repairs, they type keywords like “fence contractor near me” into Google. If your website isn’t on the first page, you’re practically invisible.
Studies show that 75% of people don’t scroll past the first page of Google results. That means if your fencing business isn’t ranking high, you’re missing out on most potential customers. It’s like having a storefront no one can find.
Ignoring Google rankings is like turning away customers at your door. Over time, this can hurt your revenue and growth. Let’s look at the real costs of staying off Google’s radar.
The Hidden Costs of Poor Google Rankings
Not ranking on Google doesn’t just mean fewer clicks. It can impact your business in ways you might not expect. Here are the main costs fence contractors face when they ignore Google rankings.
Lost Leads and Customers
When your website ranks low, fewer people find you. Every missed click is a missed opportunity to connect with a potential customer. For fence contractors, this could mean losing out on high-value projects like commercial fencing or large residential jobs.
Imagine a homeowner searching for “vinyl fence installation.” If your competitor ranks higher, they get the call. Over time, these lost leads add up to thousands in lost revenue.
Higher Advertising Costs
If you’re not ranking organically, you might rely on paid ads. Google Ads and Facebook Ads can be effective, but they’re expensive. Without strong organic rankings, you’ll spend more to get the same number of leads.
For example, a well-optimized website can bring in free traffic from Google. This saves you from pouring money into ads every month. Organic rankings are like free advertising that works 24/7.
Damaged Reputation
Customers trust businesses that appear on Google’s first page. They assume top-ranked companies are more reliable and professional. If your fencing business is buried on page three, it can make you look less credible.
A low ranking can also hurt your Google Business Profile (GBP). If your profile isn’t optimized, customers might see outdated info or no reviews, which can turn them away.
Losing to Competitors
Your competitors are likely working on their Google rankings. If they’re investing in SEO, local SEO, or GBP optimization, they’re stealing your customers. Every day you ignore Google, you’re giving them a head start.
For instance, a competitor with a high-ranking website and active GBP will get more calls. They’ll book more jobs while you struggle to keep up.
How Google Rankings Work for Fence Contractors
Google rankings might sound complicated, but they’re simple to understand. Google uses a formula to decide which websites show up first. For fence contractors, a few key factors matter most.
Keywords Matter
Keywords are the words customers type into Google, like “fence repair” or “wood fence installation.” Your website needs to use these words naturally. This helps Google know your site is relevant to those searches.
For example, a blog post about “how to choose a fence” can include keywords like “fence contractor” or “fence installation near me.” This boosts your chances of ranking higher.
Local SEO Is Key
Most fence customers search for local businesses. Local SEO helps your business show up in “near me” searches. This includes optimizing your Google Business Profile and getting reviews from happy clients.
A strong GBP can put you in Google’s “Map Pack,” the top three businesses shown on a map. This is prime real estate for fence contractors.
Website Quality Counts
Google loves websites that are fast, mobile-friendly, and easy to navigate. If your site is slow or hard to use, Google will rank it lower. A professional website designed for fence contractors can make a big difference.
Regular updates, like blog posts or new service pages, also tell Google your site is active. This can improve your rankings over time.
Simple Ways to Boost Your Google Rankings
The good news? You don’t need to be a tech expert to improve your rankings. Here are practical steps fence contractors can take to get started.
Optimize Your Google Business Profile
Your GBP is free and powerful. Make sure it’s complete with your business name, address, phone number, and services. Add photos of your fencing projects to attract customers.
Encourage happy clients to leave reviews. Respond to every review, good or bad, to show you care. This can boost your ranking in local searches.
Build a Professional Website
A website designed for fence contractors is a must. It should be fast, mobile-friendly, and easy to navigate. Include clear calls-to-action, like “Get a Free Quote.”
At FenceWebs, we’ve built websites for fencing companies for over five years. A well-designed site can help you rank higher and convert visitors into customers.
Use Local SEO Strategies
Local SEO helps you show up in “near me” searches. Use local keywords, like “fence contractor in [your city].” Create pages for each service area you cover.
For example, if you serve multiple towns, make a page for each one. This tells Google you’re relevant to those areas.
Post Regular Content
Blog posts and service pages keep your website fresh. Write about topics like “How to Maintain a Wood Fence” or “Benefits of Vinyl Fencing.” These attract visitors and improve rankings.
Keep your content simple and helpful. Use keywords naturally to make Google happy.
Run Smart Ad Campaigns
While organic rankings are key, ads can give you a quick boost. Google Ads and Facebook Ads can target local customers. Work with an agency like FenceWebs to make sure your ads are cost-effective.
Ads paired with strong SEO can maximize your leads. This means more jobs without breaking the bank.
The Benefits of Ranking High on Google
Investing in Google rankings pays off in a big way. Here’s what fence contractors gain when they prioritize their online presence.
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More Leads: Higher rankings mean more website visitors and phone calls.
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Lower Costs: Organic traffic reduces your need for expensive ads.
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Better Reputation: Top rankings make your business look professional and trustworthy.
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Competitive Edge: Outrank competitors and win more jobs in your area.
For example, one of our clients at FenceWebs saw a 40% increase in leads after optimizing their GBP and website. They spent less on ads and booked more projects.
Don’t Wait to Act
Every day you ignore Google rankings, you’re losing customers. Your competitors are likely already working on their SEO and GBP. The longer you wait, the harder it is to catch up.
The good news is that it’s not too late to start. Small changes, like updating your GBP or adding a blog post, can make a difference. Working with a marketing agency like FenceWebs can speed things up.
How FenceWebs Can Help
At FenceWebs, we’ve helped fence contractors like you for over five years. We specialize in website design, SEO, local SEO, GBP optimization, and ads. Our goal is to get your business on Google’s first page.
We keep things simple and affordable. Whether you need a new website or a full SEO strategy, we’ve got you covered. Let’s work together to boost your rankings and grow your business.
Final Thoughts
Ignoring Google rankings is a costly mistake for fence contractors. You’re missing leads, spending more on ads, and losing to competitors. But with the right strategy, you can turn things around.
Start small with your GBP or a blog post. Or partner with FenceWebs to take your online presence to the next level. Don’t let another customer slip away—act now and get found on Google!
