Running a fence company is hard work. You spend your days quoting jobs, managing crews, keeping customers happy, and trying to keep up with the next one in line. But when it comes to being found on Google, some fence companies seem to always be at the top. Others, not so much.
Let’s talk about why.
The Basics: What Google Wants
Google is in the business of answering questions. If someone types “fence company near me,” Google wants to show them the best match. Not just any match. The best.
So what makes your company the best match?
A mix of things:
- A good website
- Clear local info
- Positive reviews
- Fresh content
- Fast loading speed
You don’t need to be perfect. You just need to do better than the ones around you.
Your Website Is the Starting Line
Think of your website like a storefront. Would you let people walk into a dusty, broken down office? Probably not.
But if your website is old, slow, or hard to use on a phone, that’s what Google sees.
Google wants to send people to websites that are:
- Fast
- Mobile-friendly
- Easy to read
- Clear about what you offer
If your site hasn’t been updated in years, it’s like trying to win a race in a rusty truck.
What Makes a Good Fence Website?
- Clear service areas
- Real photos of your work
- Easy contact form or phone number
- Honest customer reviews
- A page for each service (like wood fences, vinyl fences, gates, etc.)
Google Business Profile (GBP) Is Not Optional
If you don’t have a Google Business Profile (used to be Google My Business), you’re invisible to most people.
Even if you do have one, is it set up right?
You should:
- Fill out every part
- Pick the right categories (e.g., “Fence Contractor”)
- Add real photos
- Ask happy customers to leave reviews
- Keep your hours and info up to date
Google likes businesses that look active and real. If your profile looks half finished or hasn’t been touched in months, you’re giving ground to your competition.
SEO: Still Matters, Still Misunderstood
SEO means Search Engine Optimization. It’s how you help Google understand what your site is about.
Good SEO isn’t tricks. It’s doing the basics right:
- Using the right words in your titles and pages (like “Fence Installation in Dallas”)
- Writing helpful content
- Adding alt text to your images
- Linking between pages on your site
One common mistake? Copying text from other sites. Google can tell. And it doesn’t like it.
Local SEO Is Different
If someone searches “fence repair near me,” Google looks at local info.
So Local SEO matters just as much. Maybe more.
You need:
- A verified GBP listing
- Local keywords on your site
- Your business name, address, and phone (NAP) the same everywhere
- Listings in local directories (like Yelp, Angi, BBB, etc.)
- Reviews from people in your area
Even something simple like a blog post about a fence job in a certain neighborhood can help.
Quick Tip:
Check if your NAP is the same on Facebook, Yelp, BBB, and your website. If they don’t match, fix them. Google notices.
Reviews Aren’t Just for Show
They help with rankings, too.
Google likes to see steady, recent reviews. If your last one was from 2022, it looks like your business slowed down.
Ask for reviews the day you finish a job. Make it easy. Text the link or hand them a card.
And yes, respond to them. Even the bad ones. Google wants to see that you care.
Content: Write Like You Talk
A lot of fence contractors think they need to “sound professional.” That often turns into stiff, confusing text.
Just explain things clearly.
- What types of fences do you install?
- How does the process work?
- What should someone know before hiring you?
Answer common questions. You don’t need to write essays. Just be helpful.
Google will notice.
Good Blog Ideas:
- “Wood vs. Vinyl Fences: What’s Right for My Yard?”
- “How Long Does Fence Installation Take?”
- “Fence Rules in [Your City] That Homeowners Should Know”
Speed: Every Second Counts
If your site takes more than a few seconds to load, people leave. And Google tracks that.
Use tools like Google PageSpeed Insights to check your speed. If it’s slow, talk to a developer or agency (like us at FenceWebs). Some fixes are simple.
Facebook Ads + Google Ads = More Eyes
Organic traffic is great. But if you want more leads fast, ads can help.
Facebook Ads work well for getting noticed. Google Ads are better for people who are already searching for fence work.
Just make sure your landing pages match the ad. If someone clicks on “Fence Repair,” don’t send them to your homepage. Send them to your Fence Repair page.
That keeps people from bouncing. Which helps your rankings too.
One Page Isn’t Enough
You might have one “Services” page with everything listed. That’s not helping you rank for specific searches.
Break it up.
Have a page for:
- Fence Installation
- Fence Repair
- Wood Fences
- Chain Link Fences
- Vinyl Fences
- Gate Installation
Each page should have 300+ words, real photos, and your contact info.
You Don’t Need to Blog Every Day
Once a month is enough for most fence contractors.
What matters is quality, not quantity.
Think of your blog as a way to answer questions your customers already ask. That way, when someone searches online, your answer is there waiting.
Your Competitors Are Doing This
If you’re not showing up on Google, someone else is. Maybe they hired help. Maybe they just put in the time.
But if you want to beat them, you have to show Google you’re a better answer.
That takes work, yes. But it pays off.
Here’s a Simple Comparison Table
| Element | Low Ranking Site | High Ranking Site |
|---|---|---|
| Website Speed | Slow | Fast |
| Mobile-Friendly | No | Yes |
| Local Keywords | Few | Many |
| Google Reviews | 10 (Old) | 75 (Recent) |
| GBP Optimization | Incomplete | Fully Filled |
| Pages for Each Service | One general page | Separate pages per service |
| Blog | None | Active Monthly |
| NAP Consistency | Inconsistent | Same Everywhere |
Don’t Just Sit There
Google doesn’t care how good you are at building fences. It cares how good you look online.
If you want your phone to ring more, fix the stuff we just talked about.
You don’t have to do it all at once. Start with your website. Then your Google profile. Then your reviews.
One step at a time.
And if you ever want help, we’re here. FenceWebs has been doing this for 5 years, only for fence contractors. That means we speak your language. No tech talk, no fluff.
We just help you get seen.
Need help with your fence company website or local SEO?
Reach out to FenceWebs and let’s talk.
