If you’re running a fence company, you already know how fast things can change. One day you’re booked out for weeks. The next, the phone goes quiet. Staying ahead means more than building strong fences. It means building strong marketing too.
Here’s what’s working in 2025 and how you can use it.
1. Your Website Still Matters (More Than Ever)
People judge you in seconds. If your website looks like it was built in 2008, you’re losing jobs.
Make sure it’s fast, mobile friendly, and easy to use. Put your phone number front and center. Add clear “Get a Quote” buttons. And don’t forget photos. Real ones. Of your own work.
Quick checklist:
- Loads in under 3 seconds
- Works on phones and tablets
- Has real project photos
- Quote request form or phone number easy to find
A clean website builds trust. And trust leads to calls.
2. Google Business Profile (GBP) Is a Free Billboard
When someone types “fence company near me,” your Google listing often shows up first. That box with your hours, reviews, and map? That’s your GBP.
You can win jobs without paying for ads just by keeping your GBP up to date.
Do this every month:
- Add new project photos
- Ask happy customers for reviews
- Reply to every review (even the bad ones)
- Make sure hours and contact info are right
This takes 15 minutes a week. And it works.
3. SEO Is Still a Long Game, But It Pays Off
Search engine ranking isn’t magic. It’s steady work. You won’t show up overnight, but if you build the right pages, you’ll get there.
Focus on pages like:
- Fence installation in [Your City]
- Chain link fences vs wood fences
- How much does a fence cost in [Your City]?
Add a blog if you can. Keep your pages simple. Use plain language. People want answers, not fancy words.
4. Facebook Ads Still Work, But You Need a Plan
You can’t just boost a post and hope. That wastes money.
Use Facebook to target homeowners in your area. Show before and after photos. Share short videos. Keep the message clear: “We build great fences. Here’s how to get one.”
Tips:
- Use photos of your real work
- Keep the message short
- Include a clear offer (free quote, limited discount, etc.)
You don’t need a big budget. You just need to be smart with it.
5. Google Ads Brings Fast Leads If Set Up Right
People who search “fence repair near me” are ready to hire. Google Ads gets you in front of them. But it can burn your budget if it’s done wrong.
Don’t run ads for general words like “fencing” or “home improvement.” Go after buyers:
Better keywords:
- Fence company in [Your City]
- Wood fence contractor near me
- Fence repair fast
Set a daily limit. Track calls and form submissions. And pause anything that’s not working.
6. Online Reviews Are Like Word of Mouth, But Louder
People check reviews before calling. If you have 2 stars and your competitor has 4.8, you’re toast.
Ask every happy customer to leave a review. Make it easy. Send them a quick link by text or email.
Don’t fake reviews. People can tell.
And if someone leaves a bad one? Take a breath. Respond kindly. Offer to fix the issue.
7. Short Videos Sell Better Than Words
You don’t need a fancy camera. Your phone is enough.
Shoot short videos: before and after, walk throughs, quick tips, even a clip of your crew setting posts.
Post them on Facebook, Instagram, and your website. People want to see who they’re hiring.
Ideas for video:
- “Here’s a backyard fence we finished yesterday”
- “This is how we dig straight post holes”
- “What’s the best fence if you have a dog?”
Keep it short. Talk like you’re explaining to a neighbor.
8. Organic Social Media Still Has a Place
No, you won’t go viral. But posting 2–3 times a week keeps your name in front of people.
Share finished projects. Customer shout outs. Tips on keeping fences clean or lasting longer.
Show people that you’re working and trusted.
Good post ideas:
- “Another job done in Springfield!”
- “Fence tip of the week: Never paint pressure treated wood too early.”
- “Customer had a great yard, we helped make it even better.”
Keep it real. People can tell if it’s fake.
9. Local SEO Is Your Best Friend
You’re not trying to rank nationwide. Just in your town or nearby ones.
This means you want your name and address to be the same everywhere: your website, GBP, Yelp, HomeAdvisor, Facebook. Any place you’re listed.
Also, get links from local sites. That could be a Chamber of Commerce, local newspaper, or a job listing site.
Local SEO tips:
- Use the same business name and contact info on all sites
- Get listed in local directories
- Ask for backlinks from other local businesses or partners
10. Your Brand Is More Than a Logo
People want to hire someone they trust. That means being clear about who you are and what you do.
Are you the quick, budget fence crew? The high end cedar fence specialist? The family run shop with great service?
Pick your story. Stick with it. Use the same tone and message on your site, ads, and social media.
You don’t have to sound fancy. Just be real.
Final Thoughts
Marketing doesn’t need to be confusing. It just needs to be steady.
Pick 2 or 3 things from this list. Start with those. You don’t need to do it all at once.
Most fence companies win more jobs just by fixing the basics: clean website, updated Google listing, and a few good reviews.
If you ever feel stuck, FenceWebs is here to help. We only work with fence contractors. We speak your language. And we’ve been doing this for five years.
Want help with your website, SEO, or ads? Reach out.
We’ll make your phone ring.
