You’ve probably heard it before. Someone promises to get your fence company to “rank #1 on Google fast.” It sounds great. Who wouldn’t want more calls, more jobs, and more leads right away?
But here’s the truth: fast rankings are usually fake, risky, or both.
Let’s walk through what really matters when it comes to showing up in Google searches. And how you can build real results that last.
What “Ranking Fast” Really Means
Some marketers use “ranking fast” as a hook. They’ll say they can get your business on page one in just a few days.
Technically, they might not be lying. But they’re often talking about low-competition keywords, like “cheap fence repair in small-town-USA.”
That’s not going to bring in steady work.
It’s a shortcut that won’t help in the long run.
Quick Wins vs. Long-Term Growth
There’s a difference between ranking for real search terms and ranking for fluff.
Real search terms are the ones your customers use when they’re ready to hire. Like “fence company near me” or “privacy fence installation.”
Ranking for those takes time. Google needs to trust your business. And that trust comes from steady, honest work online.
Quick wins might feel good, but they don’t last. You need both a plan and patience.
Why Some Rankings Happen Fast
Sometimes, a new page ranks quickly. This can happen if:
- There’s little competition for the term
- The website already has some trust
- The content matches what people are searching for
But this is rare. Most of the time, rankings take weeks or months.
So if someone promises fast rankings, ask them: “For what keywords? In what city?”
That answer tells you everything.
What Really Helps You Rank
There’s no secret sauce. But there are proven steps that work over time. Here’s what matters:
1. A Solid Website
Your site needs to be fast, easy to use, and look good on phones. Most searches happen on mobile now.
Also, your site should be clear about what you offer. Make sure every page has:
- The service you offer (e.g., wood fence, chain-link fence)
- Your service areas (cities, neighborhoods)
- Your contact info easy to find
2. SEO Basics Done Right
SEO stands for Search Engine Optimization. It’s not magic. It’s about making it easy for Google to understand your site.
Basic things you need:
- Titles and headings that match what people search for
- Pages built around specific services (not all crammed into one)
- Text that sounds natural but still includes key phrases
Avoid keyword stuffing. Don’t just repeat “fence company” a hundred times.
3. Local SEO and Your Google Business Profile
If you’re a local fence company, your Google Business Profile (GBP) matters a lot. It shows up on Google Maps and in the local pack.
Keep this updated with:
- Your correct business name, address, and phone number
- Hours of operation
- Real photos of your work
- Regular posts (like short updates or job photos)
- Responses to reviews
The more you use your GBP, the more Google sees you as active.
4. Reviews and Reputation
Reviews are huge.
Ask every happy customer to leave a review on Google. It doesn’t need to be long.
A business with 50 good reviews will almost always outrank one with only 5.
5. Content That Actually Helps People
You don’t need to write novels.
But adding a blog or FAQ page can help answer common questions. This builds trust and gives Google more to work with.
Some ideas:
- “What’s the best fence for dogs?”
- “How much does a wood fence cost?”
- “Do I need a permit for a fence in [your city]?”
Write in a way that sounds like how you talk to customers.
6. Backlinks From Real Sources
Backlinks are links from other sites to your site. They help Google trust you.
But not all links are good.
Links from local business groups, chambers of commerce, or real blogs are great.
Buying a bunch of spammy links? That can get you penalized.
The Risks of Trying to Rank Fast
Be careful who you trust.
Some shady marketers use tricks that might work for a week, then get your site banned.
Red flags to watch for:
- Big promises with no details
- Refusal to show you what keywords they’re targeting
- Fake reviews or fake backlinks
- Using the same content on lots of sites
These tricks can hurt more than help.
Realistic Timelines for Ranking
So how long does it take?
It depends on your city, your competition, and how well your site is built.
In smaller towns, we’ve seen results in 1–3 months. In busy cities, it might take 6–12 months to get to the top for the best keywords.
But small improvements can still help right away.
Even moving from page 3 to page 2 can bring more clicks.
What You Can Do Right Now
If you want to build a solid online presence, here are 5 simple steps to start:
- Claim and complete your Google Business Profile
- Make sure your website works well on phones
- Add clear info about each service and area you serve
- Ask 1-2 happy customers for a review this week
- Write one short post or blog each month
Consistency beats speed.
A Word About Paid Ads
Sometimes, while you’re building up your rankings, ads can help.
Google Ads and Facebook Ads can bring in leads faster. But you still need to target the right people.
We’ve found that ads work best when paired with a strong website and local SEO. They fill the gap while your site gains traction.
Final Thoughts
If someone promises you fast rankings, be careful.
Good rankings come from trust, not tricks.
Your goal should be to build something that lasts. That means showing Google (and your customers) that you’re the real deal.
It takes work. It takes time. But it’s worth it.
If you’re tired of hearing fake promises and want real help from someone who works only with fence companies, that’s what we do at FenceWebs.
We don’t guess. We do the work.
And we’ve been doing it for five years, every single day.
Want to talk? We’re just a message away.
