Running a fence company is tough. You’re juggling job sites, quotes, calls, and maybe even digging a few holes yourself. The last thing you want is to spend a fortune just to show up on Google. The good news? You don’t have to.
Over the last five years, we’ve worked with fence companies all over the country. And we’ve seen firsthand what works and what doesn’t when it comes to online growth—without burning through cash.
Let’s talk about what you can do today to start showing up on Google, even if your budget’s tight.
1. Get the Basics Right on Your Website
Before anything else, your website needs to look good, load fast, and be easy to use. Think of it like the front yard of your business. If it’s messy or slow, people will walk away.
Make Sure Your Website:
- Loads in under 3 seconds
- Works on phones and tablets
- Has your phone number at the top
- Shows real photos of your work
- Answers common customer questions
Even a simple one-page website can rank well if it’s clean and clear.
2. Use the Right Words on Your Pages
Google is smart, but it still needs clues. The words you use on your site tell Google what your business does.
Here’s what to do:
- Use phrases like “fence contractor in [your city]” in your headings and paragraphs
- Add job types: wood fence, vinyl fence, chain link, etc.
- Mention nearby cities and towns you serve
Don’t overdo it. Just talk the way your customers talk.
3. Create a Google Business Profile (and Actually Use It)
This is free, and it’s one of the best tools you have. If you haven’t claimed your profile yet, go to google.com/business and do it.
Once you have it:
- Add photos (before and after shots work great)
- Ask happy customers to leave reviews
- Reply to reviews, even the bad ones
- List your services and service areas
You don’t need fancy tools. Just keep it up to date.
4. Get Listed in Local Directories
Google looks at other websites to help decide how to rank yours. If your fence company shows up on trusted sites, that’s a good sign.
Start with these:
- Yelp
- Angi (formerly Angie’s List)
- HomeAdvisor
- BBB
- Local Chamber of Commerce
- Facebook Page
Keep your business name, address, and phone number the same on all of them.
5. Post Updates Every Week
You don’t need to blog every day, but posting fresh content helps. Think short updates, not long essays.
Easy ideas:
- A quick story about a job you just finished
- A tip for choosing the right type of fence
- A photo of your crew at work
Post to your website blog and also on your Google Business Profile. It tells Google you’re active.
6. Ask for Reviews (and Make It Easy)
More reviews = more trust. It also helps your ranking.
Don’t be shy. After you finish a job, text your customer a short message like:
“Hey, thanks again for choosing us! If you’ve got a minute, would you mind leaving a quick review? It really helps. [Link]”
Make sure the link goes straight to your review page.
7. Use Simple SEO Tools
You don’t need to be a tech expert. Some free and cheap tools can go a long way.
Helpful tools:
| Tool | What it does | Cost |
|---|---|---|
| Google Search Console | Shows how your site ranks | Free |
| Google Analytics | Tracks website visits | Free |
| Ubersuggest | Finds keyword ideas | Free/Paid |
| Screaming Frog | Checks for errors | Free |
Check your site once a month. Fix broken pages. Look for words people are searching for.
8. Focus on One Page Per Service
If you install wood, vinyl, and chain link fences, don’t cram it all on one page.
Make separate pages for each service:
- /wood-fencing
- /vinyl-fencing
- /chain-link-fencing
Do the same for your main service areas. This helps Google match your pages with what people are searching for.
9. Run Cheap, Local Ads (If You Can)
You don’t have to spend thousands. A few dollars a day can get your name out there.
Start with:
- Google Local Service Ads (pay per lead)
- Facebook ads with a simple “Get a Free Quote” offer
Test different ads. Stick with what brings real calls.
10. Avoid Common Mistakes
A lot of fence companies waste money or time on things that don’t work.
Watch out for:
- Paying for backlinks (Google may penalize you)
- Hiring cheap SEO help with no real plan
- Copying content from other sites
- Ignoring mobile users
If it sounds too good to be true, it probably is.
Final Thoughts
You don’t need a huge budget to show up on Google. You just need to do the basics well, and stay consistent. A clean website, good reviews, and a few smart pages can go a long way.
At FenceWebs, we’ve helped a lot of companies grow online with small steps. If you’re stuck or unsure where to start, we’re happy to talk.
But even if you’re doing it yourself, the steps above can make a big difference.
Start simple. Be real. And keep going.
That’s how small fence companies get found online—without breaking the bank.
