Running a fence installation business is tough. You’re out there building sturdy fences, but how do you get local customers to find you? That’s where local SEO comes in—a simple way to make your business pop up when people nearby search for fence services.
This blog breaks down local SEO for fence contractors. We’ll use easy words, practical tips, and examples to help you get more leads. At FenceWebs, we’ve helped fence companies grow for five years, and we’re sharing our best advice here.
What Is Local SEO?
Local SEO is about making your business show up in local online searches. Think about when someone types “fence installers near me” on Google. Local SEO helps your company appear at the top of those results.
It’s not just about your website. It involves your Google Business Profile, online reviews, and even social media. The goal? Get more local customers calling you for fence installations.
Why Local SEO Matters for Fence Installers
Most fence customers are local. They’re homeowners or businesses in your area needing a new fence or repair. If your business isn’t easy to find online, you’re losing jobs to competitors.
Local SEO puts you in front of people ready to hire. It’s cheaper than traditional ads and brings in high-quality leads. Plus, it builds trust with customers who see your business everywhere online.
The Numbers Speak for Themselves
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46% of Google searches are for local businesses.
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78% of local mobile searches lead to a purchase within 24 hours.
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88% of people trust online reviews as much as personal recommendations.
These stats show why local SEO is a game-changer for fence contractors.
Key Parts of Local SEO for Fence Companies
Local SEO isn’t one thing—it’s a mix of strategies. Let’s break down the main pieces you need to focus on.
1. Optimize Your Google Business Profile (GBP)
Your Google Business Profile is your online storefront. It’s the box that pops up on Google with your business name, address, and reviews. A strong GBP can make or break your local SEO.
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Claim Your Profile: Go to Google and claim your business. It’s free and takes minutes.
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Fill Out Everything: Add your address, phone number, hours, and services like “wood fence installation” or “chain-link repair.”
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Add Photos: Show off your best fence projects. Customers love seeing your work.
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Post Updates: Share recent jobs or promotions to keep your profile active.
A complete GBP makes you look professional and helps Google trust your business.
2. Get More Online Reviews
Reviews are gold for local SEO. They show Google your business is legit and help customers choose you. More reviews often mean higher rankings.
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Ask Happy Customers: After a job, politely ask clients to leave a Google review.
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Make It Easy: Send a direct link to your Google review page via email or text.
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Respond to Reviews: Thank customers for good reviews and address bad ones calmly.
Aim for at least 10-20 reviews to start. The more, the better.
3. Use Local Keywords on Your Website
Keywords are words people type into Google, like “fence company in [your city].” Adding these to your website helps Google know you’re relevant.
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Add Keywords Naturally: Use phrases like “fence installation in [your city]” in your homepage, about page, and service pages.
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Create Local Pages: Make pages for each city you serve, like “Fence Services in [City Name].”
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Blog About Fencing: Write simple posts about fence types, maintenance tips, or local projects.
At FenceWebs, we build websites with keywords that attract local customers.
4. Get Listed on Local Directories
Directories like Yelp, Angi, and Yellow Pages list businesses online. Getting your fence company on these boosts your local SEO.
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Keep Info Consistent: Make sure your business name, address, and phone number (NAP) are the same everywhere.
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Choose Relevant Directories: Focus on sites related to home services or local businesses.
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Check for Errors: Wrong info confuses Google and customers.
Consistent listings help Google trust your business and improve your rankings.
5. Build a Mobile-Friendly Website
Most customers search for fence services on their phones. If your website is slow or hard to use, they’ll leave.
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Fast Loading: A slow site frustrates users and hurts SEO.
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Easy Navigation: Make it simple to find your services, contact info, and quote form.
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Local Focus: Mention your service areas clearly, like “Serving [City] and surrounding areas.”
FenceWebs designs websites that work great on phones and rank well on Google.
Common Local SEO Mistakes to Avoid
Even small mistakes can hurt your local SEO. Here are pitfalls fence contractors should watch out for.
Inconsistent Business Information
If your business name or address changes across websites, Google gets confused. Always use the same name, address, and phone number.
Ignoring Negative Reviews
Bad reviews happen. Ignoring them looks unprofessional. Respond politely and offer to fix the issue.
Keyword Stuffing
Using keywords too much, like repeating “fence company [city]” 20 times, makes your site look spammy. Keep it natural.
Not Updating Your GBP
An outdated Google Business Profile with wrong hours or services turns customers away. Check it monthly.
A Simple Local SEO Plan for Fence Contractors
Ready to start? Here’s a step-by-step plan to boost your local SEO in 30 days.
|
Week |
Task |
Why It Helps |
|---|---|---|
|
Week 1 |
Claim and optimize your Google Business Profile |
Shows up in local searches and Google Maps |
|
Week 2 |
Ask 5-10 customers for Google reviews |
Builds trust and improves rankings |
|
Week 3 |
Add local keywords to your website |
Helps Google match you to local searches |
|
Week 4 |
List your business on 3-5 directories |
Boosts credibility and SEO |
Follow this plan, and you’ll see more calls and leads in no time.
How FenceWebs Can Help
At FenceWebs, we’ve worked with fence contractors for five years. We know how to get your business noticed online. Our services include:
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Website Design: Mobile-friendly sites that rank well.
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SEO & Local SEO: Get found for searches like “fence installers near me.”
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GBP Optimization: Make your Google profile shine.
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Google Ads & FB Ads: Drive instant leads to your business.
We keep things simple so you can focus on building fences, not stressing about marketing.
Real Example: How Local SEO Helped a Fence Company
Let’s talk about a real fence contractor we helped—John’s Fence Co. in Austin, Texas. John had a basic website but wasn’t getting leads. Here’s what we did:
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Optimized his Google Business Profile with photos and weekly posts.
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Added keywords like “fence installation Austin” to his website.
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Got 15 new Google reviews in two months.
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Listed his business on Yelp and HomeAdvisor.
Within three months, John’s website traffic doubled, and he got 10+ new leads a week. Local SEO made him the go-to fence guy in his area.
Tips to Keep Your Local SEO Strong
Local SEO isn’t a one-time job. You need to keep at it. Here are quick tips to stay on top:
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Post Regularly on GBP: Share new projects or seasonal offers.
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Update Your Website: Add new service pages or blog posts monthly.
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Monitor Reviews: Keep asking for reviews and respond to them.
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Track Results: Use free tools like Google Analytics to see what’s working.
Consistency is key to staying ahead of competitors.
Why Local SEO Beats Other Marketing
You might be thinking, “Why not just run ads?” Ads are great, but local SEO has unique benefits:
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Long-Term Results: SEO keeps working even when you stop spending.
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Builds Trust: Customers trust businesses with strong online profiles.
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Targets Ready Buyers: Local SEO reaches people searching for your services now.
Combine SEO with Google or Facebook ads for even better results.
Start Your Local SEO Journey Today
Local SEO is your ticket to more fence installation jobs. It’s not complicated—you just need the right steps. Optimize your Google Business Profile, get reviews, and build a website that screams “local.”
At FenceWebs, we’re here to make it easy. Contact us today to see how we can help your fence business grow. Let’s get your phone ringing with local customers ready to hire you!
