If you own a fence company and want more people in your area to find you, this guide is for you.
Local SEO might sound like a tech term, but it’s really about one thing: helping nearby customers find your business online.
At FenceWebs, we’ve spent the last five years helping fence contractors get noticed online. Let’s break down local SEO in plain terms.
What Is Local SEO?
Local SEO is about showing up when someone nearby searches for what you offer.
Say someone types “fence company near me” or “wood fence installation in Dallas” into Google. If you’ve done local SEO right, your business shows up near the top.
That’s the goal.
Why Local SEO Matters for Fence Installers
Fence work is local. You don’t need people from five states away. You want leads from your service area.
Local SEO helps you:
- Get more calls and messages
- Show up on Google Maps
- Rank higher in local searches
- Build trust with nearby customers
If you ignore local SEO, you’re leaving money on the table.
The Three Big Parts of Local SEO
Local SEO has a few key parts. Each one plays a role in helping you rank higher.
1. Your Google Business Profile (GBP)
This is the box that shows up with your name, phone number, reviews, hours, and a map.
You must claim and update this. It’s free.
Here’s what you should do:
- Make sure your name, address, and phone number are correct
- Pick the right business category (Fence Contractor)
- Add photos of your work
- Respond to reviews, good or bad
- Keep your hours updated
The more active your profile, the better you’ll rank.
2. On-Page SEO
This means making sure your website has the right info in the right places.
Some basics:
- Use your city in page titles (e.g. “Wood Fence Installation in Omaha”)
- Add your phone number in the header
- Create service pages for each type of fence you offer
- Make a page for each location you serve
Keep your site easy to use. If people can’t find what they need in 10 seconds, they’ll leave.
3. Local Citations and Listings
These are online directories where your business is listed. Think Yelp, Angie’s List, or HomeAdvisor.
Make sure your info is the same on every site. If your phone number is different in one place, Google gets confused.
How to Improve Your Local SEO (Step by Step)
Here’s a simple plan you can follow, even if you’re not tech-savvy.
Step 1: Set Up Your Google Business Profile
Go to google.com/business and claim your business.
Fill out everything. Don’t skip sections.
Add at least 10 high-quality photos. Show real fence jobs. Avoid stock photos.
Ask happy customers to leave reviews. Don’t bribe them. Just ask.
Step 2: Fix Your Website
You need a website. If you don’t have one, get one. It doesn’t need to be fancy, but it must be clear and fast.
What to include:
- Homepage with your main service area
- Pages for each fence type (wood, vinyl, chain link)
- About page with your story
- Contact page with phone, email, and map
- Service area page that lists cities you cover
Add keywords naturally. Don’t stuff. It should sound like a person talking.
Step 3: Build Local Listings
Start with these:
- Yelp
- Bing Places
- Angie’s List
- Nextdoor
- Thumbtack
- Porch
- Houzz
Keep your info the same across all of them. Set reminders to check every few months.
Step 4: Get More Reviews
Reviews help you rank. They also help customers trust you.
How to get more:
- Ask after a job is done
- Send a short text or email with the link
- Make it easy
Respond to every review. Be polite, even if the review is bad. It shows you care.
Step 5: Post Regularly on Your Google Profile
You can post updates just like on Facebook.
Share photos, deals, or tips.
It keeps your profile fresh, and Google likes that.
Step 6: Run Local Ads (If You Can)
If you have a little budget, try Google Ads or Facebook Ads. Target your city or zip code.
Even a few dollars a day can bring leads.
But only do this after you’ve done the free stuff above.
Common Mistakes to Avoid
Some fence contractors do a few things wrong. Here’s what to skip:
- Using the wrong business category (use “Fence Contractor”)
- Having a different address on your website than on Google
- Using fake reviews
- Keyword stuffing (like saying “wood fence Tulsa” 20 times)
- Ignoring reviews
These hurt your rankings.
How Long Does It Take to See Results?
Local SEO takes time. Usually 3 to 6 months to see real results.
But that time passes anyway. Better to get started now.
If you’re consistent, it pays off. Once you rank, you can get leads without paying for ads.
How FenceWebs Can Help
We work only with fence contractors. That’s it.
We build websites, do SEO, run ads, and help you rank.
No fluff. No confusion. Just results that help your phone ring.
We’ve been doing this for five years, and we know what works.
If you want help, let’s talk. No pressure.
Final Thoughts
Local SEO isn’t magic. It’s a list of tasks you can check off.
Start with your Google profile. Then fix your website. Keep your info consistent. Ask for reviews.
If you do those things, you’ll be ahead of most fence companies in your area.
And if you want a hand, that’s what we’re here for.
