If you’re running a fence company and still relying only on word of mouth, it’s time to think twice. The way people find services has changed. And in 2025, it’s moving even faster.
Let’s break down why this year matters more than ever for your business online.
Your Customers Are Already Online
People aren’t opening the phone book. They’re pulling out their phones and typing “fence company near me.”
Google is now the front door to your business. If you’re not showing up there, someone else is.
Even in small towns, the game has shifted. Homeowners don’t wait for a flyer. They search, click, and call. Simple as that.
Word of Mouth Isn’t Enough
Yes, referrals still help. But people double check online before calling. They want to see reviews. Photos. A real website.
If your competitor has a clean website and solid Google reviews, they’ll probably get that job. Even if you were referred.
Don’t lose jobs to someone who just looks more ready online.
Ads Work Faster Than You Think
Facebook and Google ads aren’t magic, but they do get phones ringing.
You can target homeowners in your area. People who are likely to need a fence. You control the budget. You control the message.
Done right, one good job can pay for a whole month of ads. Or more.
Your Website Needs to Be More Than Pretty
It’s not just about looking good. A fence website has to work.
- It should load fast
- Show your best work
- Make it easy to call or get a quote
- Answer common questions
- Work well on phones
If your site is slow or confusing, people will leave. That’s just how it is now.
Local SEO Is the Secret Weapon
Most contractors don’t even know what this means. That’s good news for you.
Local SEO means showing up when someone nearby searches for your service. Like “fence repair in Knoxville” or “wood fence contractor near me.”
Google decides who to show based on things like:
- Your Google Business Profile
- Reviews
- How often your name and info shows up online
- Your website
It takes work to get this right. But once you do, you start showing up more. That means more calls without paying for ads.
Your Google Business Profile Matters More Than You Think
This little box on Google is one of your most powerful tools.
It shows your name, phone number, reviews, hours, and photos. People use it to decide if you’re legit.
Keep it updated. Post photos. Ask happy customers to leave reviews.
It’s free, but it can lead to a lot of paid work.
Why 2025? Why Now?
Two big reasons.
First, your competitors are catching on. The ones who used to rely on yard signs and referrals? They’re hiring marketers now. They’re running ads. They’re showing up first.
Second, the tools keep getting better. Google and Facebook ads are more targeted. SEO is more local. Websites are easier to manage. It’s a good time to jump in.
If you wait, you’ll play catch up.
What Fence Companies Get Wrong
Let’s be honest. A lot of fence contractors skip online marketing because it feels too hard, too expensive, or like it’s not for them.
Here are common mistakes:
- Having no website
- Using a site that’s too old or broken
- Not showing any photos
- Ignoring reviews
- Never checking Google Business
- Letting someone “set it and forget it”
If that sounds familiar, you’re not alone. But each one of these things can be fixed.
What a Good Marketing Plan Looks Like
You don’t need to do everything at once. But you do need a plan.
Start With the Basics
- Clean, fast website with clear info
- Good photos of your work
- Google Business profile fully filled out
- Facebook page with updates and photos
Then Add Some Power
- SEO to help you rank in local searches
- Google Ads for steady leads
- Facebook Ads to stay top of mind
- Blog posts and updates for better reach
Stay Active
Marketing isn’t one and done. The internet moves fast. Keep your info fresh. Respond to reviews. Update your photos. Post when you finish a job.
You don’t need to be perfect. Just present and active.
Real Talk: Does It Work?
Yes. When it’s done right.
At FenceWebs, we work only with fence companies. We’ve seen owners go from no online presence to steady calls week after week. We’ve seen sites that were dead turn into lead machines.
It’s not magic. It’s steady, smart work.
What You Can Do Today
Not ready to hire an agency? No problem. Start with small wins:
- Search for your business on Google. How does it look?
- Claim and update your Google Business Profile.
- Add new photos of your best work.
- Ask three past customers for a review.
- Visit your website on your phone. Is it easy to use?
If these steps feel hard, or if you don’t have time, that’s where help makes sense.
A Final Word
The fence business is still about hard work and doing the job right. That hasn’t changed.
What’s changed is how people find you.
In 2025, online marketing isn’t extra. It’s the front line.
So don’t wait until the busy season passes you by. Show up where your customers are looking.
If you need help, FenceWebs is here. But whether you call us or not, start today. Your next job might be just one click away.
