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Case Studies – Peoria Fence Pros

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Doubling Organic Traffic and Boosting Calls by 150% for a Fencing Company

Client Background

  • Company Name: Peoria Fence Pros
  • Location: Peoria, Illinois
  • Industry: Residential and Commercial Fencing
Peoria Fence Pros, a local fencing contractor known for quality residential and commercial installations, faced a major hurdle: their outdated, underperforming website was costing them potential leads every single day. They had limited online visibility, a poor mobile experience, and very few inbound inquiries.
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The Challenges

When Peoria Fence Pros partnered with FenceWebs, their goals were clear:

  • Increase Organic Traffic: They needed more potential customers finding them through Google searches.
  • Increase Organic Traffic: They needed more potential customers finding them through Google searches.

Our Strategic SEO & Website Revamp Approach

At FenceWebs, we built a strategy designed to overhaul their digital presence and maximize lead generation:

🖥️ Website Redesign Focused on Conversions

  • We created a modern, mobile-friendly website with strong calls-to-action (CTAs) and intuitive lead capture forms.
  • The design emphasized trust-building elements like customer reviews, service highlights, and local experience.

🔎 Local SEO and Keyword Optimization

  • We conducted deep keyword research to uncover the most valuable local fencing search terms (e.g., "fence installation Peoria IL").
  • Every service page was rewritten and optimized with these targeted phrases to improve relevance and ranking potential.

📈 Off-Page SEO and Link Building

  • We launched a link-building campaign, securing placements in relevant local directories, blogs, and citation sites to grow their domain authority.
  • We also optimized and updated all their local business listings, ensuring consistency across the web.

The Results: Growth That Speaks for Itself

✅ 2x Organic Traffic Growth

In just 6 months, organic traffic doubled compared to the previous period.
Peoria Fence Pros rose to Page 1 on Google for most major fencing-related keywords in their market.
✅ 150% Increase in Phone Calls

Calls coming directly from the website surged by 150%, leading to a steady stream of new job inquiries.
✅ 3x More Contact Form Submissions

Form fills for project quotes tripled, dramatically improving their sales pipeline.
✅ 80% Longer Average Time on Site

Users stayed longer, engaged more, and showed higher intent to hire.

  • WHY US

Why Fence Contractors Partner with FenceWebs?

At FenceWebs, we don’t just build websites.
 We build online lead machines for fencing companies.

By combining beautiful, conversion-focused design with smart local SEO strategies, we consistently turn underperforming websites into major sources of sales growth for fencing contractors.

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At FenceWebs, we specialize in fence contractor marketing for companies with 5+ years of experience. We work exclusively with one fence company per city — meaning no competition, no split loyalties.

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