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Case Studies – Dearborn Fence

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From Invisible to Invincible: How Strategic SEO Boosted Fence Site Rankings by 300% and Customer Inquiries by 200%

Client Background

  • Company Name: Dearborn Fence
  • Location: Dearborn, MI
  • ndustry: Fencing and Outdoor Structures
Dearborn Fence, a trusted local fencing company, offers a wide range of high-quality fencing solutions. However, despite their excellent workmanship and reputation, they struggled with poor online visibility and low website inquiries — missing out on a major share of local demand.
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The Challenges They Faced

When Dearborn Fence partnered with FenceWebs, they were battling:
  • Low Online Visibility: Their website barely showed up in search results, limiting their organic traffic and brand exposure.
  • Limited Customer Inquiries: Even with clear local demand, they weren’t converting visitors into leads at the rate they needed.

Our Strategic SEO Approach

At FenceWebs, we built a comprehensive SEO strategy designed to not just boost rankings — but drive real customer inquiries. Here’s how we did it:

🔎 Keyword Research and On-Page Optimization

First, we performed a deep SEO audit to uncover what was holding them back. We found:
  • We conducted in-depth keyword research focused on local high-intent search terms (like "fencing contractors Dearborn MI").
  • We optimized meta titles, descriptions, headers, and page content to naturally integrate these keywords — boosting relevance and search engine rankings.

✍️ Content Strategy and Blogging

  • We created a smart content strategy centered around solving customer pain points.
  • Our team wrote and published SEO-optimized blog posts addressing topics like "How to Choose the Right Fence" and "Dearborn Fence Regulations."
  • This positioned Dearborn Fence as a local authority while keeping their site fresh and valuable for users.

🛠️ Technical SEO Enhancements

  • We performed a full technical SEO audit, uncovering and fixing critical issues impacting performance.
  • Site speed was improved, mobile responsiveness was optimized, and user experience was enhanced — leading to lower bounce rates and better engagement.

The Results: Massive Growth in Just 6 Months

✅ 300% Increase in Organic Traffic

More people found Dearborn Fence when searching for local fencing services.
Target keywords moved into the Top 5 positions on Google.
✅ 200% Increase in Customer Inquiries

Lead inquiries via website forms and phone calls tripled.
Improved user experience and targeted content led to higher conversion rates.
✅ Local Market Dominance

Dearborn Fence overtook competitors and became a top local brand for fencing solutions.
Their authority and trust in the community skyrocketed.

  • WHY US

Why Fence Contractors Trust FenceWebs?

We don’t just bring traffic.
 We bring customers.

At FenceWebs, we specialize in SEO and lead generation exclusively for fence companies — meaning we understand your industry, your customers, and your goals better than any generic marketing agency ever could.

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At FenceWebs, we specialize in fence contractor marketing for companies with 5+ years of experience. We work exclusively with one fence company per city — meaning no competition, no split loyalties.

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